A little-known problem amongst regular people and a very known problem among Twitter developers are the incorrect Twitter analytics. Your Google Analytics track your Twitter at about 10% accuracy. Don’t worry, the traffic is still being accounted for, just not in a way that you can attribute. Let’s take some time to explain.
Back in the winter of 2015 Twitter was doing a lot of internal development work. In the process, they broke the connection of their analytics to Google Analytics. This means that Google Analytics (GA) was only tracking at about 10- 15% accuracy. When you looked at your referrals for t.co (the twitter referral link), you were only seeing about 10-15% of your traffic. The rest was going to your “direct” traffic source. So your site was still getting the traffic, you just couldn’t see where it was actually coming from. The primary reason for this is that t.co was only reporting traffic coming from Twitter.com, accessed from a desktop. Considering 85% of social traffic is mobile, most of your social traffic was being absorbed by direct.
You would think that Twitter would fix this issue. Everyone is still waiting. Seemingly they are more focused on developing their analytics for their internal ad tracking and less concerned with non-paying analytics.
How do you get accurate tracking? Great question! This is why you need to use an alternative source to get your tracking. tis.xxx is the most accurate link shortener analytics you can find. You will be able to track all of your traffic down to the mac address. We tell you exactly how many clicks your links are generating. With tis.xxx you no longer need to question your traffic because you will be able to see all of it with perfect clarity and accuracy. It’s free, so make sure you get your account started today!
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