This is a question that gets asked frequently. Are link shorteners bad for SEO? The quick answer is no they are not. In fact, a link shortener could be better for your SEO than not.

Social media tends to use the “no follow” tag on shared links. So you may be directing traffic but you are not getting the beloved page ranking with a backlink.  A quality shortener, like tis.xxx, uses quality 301 redirects and ignores the “no follow” tag. This means that 99% of page ranking is getting passed on with your link and you are counting as a quality backlink.

Your links are in no risk by using a link shortener, even the new ruling by Google, has removed the small percentage of page rank loss to a zero percent page rank loss. So get to link shortening!